Entrepreneurship Coaching and

Private-Practice Leadership Program

Innovative, Heart-Centered Business Development Training for Therapists™

About The Care Collective

The Care Collective (TCC) was established in 2019 out of a need in the St. Louis metro area for therapists to have a space and a community to work, learn, develop, and expand their practices.

Many for-profit therapy practices are owned and operated by clinicians who have not received sufficient business-development training. Many therapists are earning unnecessarily low salaries and operate from a place of scarcity by either foregoing much needed vacations and sick time or living with constant anxiety how much revenue will come in each week or month.

In addition to concerns about the financial viability of their practices, quality therapists often feel isolated and experience compassion fatigue and burnout. TCC is stepping into fill this gap by providing a new community practice concept to address the unmet needs of therapists and their clients.

There is no power for
change greater than a
community discovering
what it cares about.
~ Margaret Wheatley

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We believe being a service-focused, healing professional can include finding fulfillment as a business owner—we believe therapists can experience financial success by owning their own practice.

Why entrepreneurship coaching for therapists?

The Care Collective (TCC) was established in 2019 out of a need in the St. Louis metro area for therapists to have a space and a community to work, learn, develop, and expand their practices.

Many for-profit therapy practices are owned and operated by clinicians who have not received sufficient business-development training. Many therapists are earning unnecessarily low salaries and operate from a place of scarcity by either foregoing much needed vacations and sick time or living with constant anxiety how much revenue will come in each week or month.

In addition to concerns about the financial viability of their practices, quality therapists often feel isolated and experience compassion fatigue and burnout. TCC is stepping into fill this gap by providing a new community practice concept to address the unmet needs of therapists and their clients.

Because we understand the financial fears and the fears of isolation therapists experience in managing a business on their own, we created a program to help therapists grow their practice by developing a business the wholehearted way™.

wholehearted; adjective

whole·​heart·​ed | \ ˈhōl-ˈhär-təd \

Definition of wholehearted

  1. completely and sincerely devoted, determined, or enthusiastic
    a wholehearted student of social problems
  2. marked by complete earnest commitment : free from all reserve or hesitation gave the proposal wholehearted approval

Through The Care Collective Entrepreneurship Coaching Program,
therapist participants will be guided in how to:

  • Discover what it means to develop a business from the inside out, and develop a practice that aligns with their own individual values
  • Uncover the blocks and barriers that keep them from creating the practice they envisioned
  • Deepen their practice for connecting with their intuition to help identify their unique, transformative approach and purpose as therapist 
  • Connect with how to use their inner compass to define and track the growth goals that serve their personal and professional vision
  • Design a business blueprint for growing a thriving, purpose-driven practice
  • Understand and evolve their money mindset to expand their capacity for financial success
  • Transform from ‘busy to balanced’ by reimagining their relationship with time and incorporating new ways of thinking about managing their practice and prioritizing projects and tasks
  • Establish and maintain holistic, healthy boundaries for an integrated approach to developing a practice that grows with therapists over time

What is developing a business the wholehearted way™?

FIRST: Prepare the Field: Explore, Discover, Excavate and Document

Learn how to:

  • Uncover your goals and intentions that are just right for you in the development of your practice
  • Define your practice vision and therapeutic approach with clarity, heart and purpose
  • Identify your short-term practice growth and the financial goals that will support your long-term vision for your business

SECOND: Create a Visual Identity that Aligns and Amplifies

Learn about:

  • The elements for creating a resonant brand and business persona that reflect your values and vision
  • How to research, interview and choose a branding and digital marketing professional that will be a continual guide and advisor
  • The essential parts for professional business branding and the most efficient steps for the creative development process

THIRD: Build Your Practice Development Toolbox

Learn:

  • The considerations for creating a professional and welcoming website, or as we like to refer to it: your online home
  • Whether using social media is the right fit for growing your business and if so, how to do so in a way that aligns and reflects your personal and professional values
  • Ways to connect with allied colleagues and potential business referral sources

FOURTH: Marketing Strategy Invest in Relationships and Engage Your Community

Learn how to:

  • Create new ways to network cultivate and contribute to professional relationships
  • How giving back and giving forward can be one of the cost-effective ways to build your brand and business
  • Create the space for connecting with colleagues and cultivating community into your practice-development initiatives and weekly and monthly schedule

FIFTH: Share Your Unique Offering and Focus on How You’ll Serve Your Clients

Learn about:

  • How sharing what you’ve learned from your unique professional experiences—and seeking input from other values-aligned therapists is everything. Share what you know. Reach out for support. Rince. Repeat.
  • The OLD Paradigm of Business: What >> How >> Why
    Versus:
    The NEW Paradigm of Business: WHY >> What >> How
    Hint: Start with WHY?
  • How to identify and overcome fear-based mindset, not-enough-to-go-around thinking, and lack mentality create the greatest barriers to finding your clients

SIXTH: Give Your Practice Space to Grow: Build a Foundation for Your Business that Provides Sustainability

Learn about:

  • Business operations and when to DIY and when it’s time to take the leap and delegate to grow
  • The essential steps in becoming financially savvy and how to not just read, and understand your financial reports but embrace how they can be integral to your business success
  • How to chunk down even the most daunting tasks into manageable bite-size steps

This program is for courageous healing professionals who believe they can build a transformational therapy practice for their clients in a way that inspires and fuels them as a business owner, and opens the door to financial flow and freedom.

Meet Your Coaches and Facilitators

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DENA’S BACKGROUND
& QUALIFICATIONS

Over 15 years of expert clinical experience as an LCSW specializing in the treatment of depression, anxiety, personality disorders and trauma.

Created a private practice and more than tripled its revenue in 3 years
Created several ground-breaking interventions for high conflict couples both through the divorce process and as co-parents

Embraced and treated dozens of clients previously labeled as untreatable
Established herself as a resource and go-to person for other clinicians and professionals in the community

Present trainings and workshops on mental health topics to local businesses and law firms

Served as President of a networking organization for therapists in the St. Louis metro area

Launched The Care Collective in 2019 and introduced the concept of a community practice for clinicians to collaborate and grow in a non-competitive supportive environment

WHERE WE OVERLAP
& HOW WE COLLABORATE

We believe in business as a force for good

We believe in promoting cultural humility and creating an inclusive environment for all we engage with

We believe that by providing business training for therapists, we’re equipping them with the tools needed to create a practice that inspires, heals and provides opportunities and freedom

We believe that developing a values- based business is an inside job

We believe the energy you bring to the growth and development of your practice, will define the essence and energy of your business

We believe that developing a plan for your business is essential, but not a plan that is at the expense of your dream. INSTEAD, develop a plan that supports your dream

The most fulfilled and successful business owners build a business that is for them— that lights them up, and where they provide their offerings from a place of meaning-filled service

AMANDA’S BACKGROUND
& QUALIFICATIONS

30 years of business development, entrepreneurship, strategic planning, client engagement and community- building experience

Launched a visionary small-business consulting firm over 2 decades ago that dared to serve entrepreneurs who had the courage to embrace the idea that heart and business can and should go together

Guided the development and launch of hundreds of businesses, expansion programs and services

Developed and currently manages a successful boutique digital agency exclusively serving purpose-driven, heart-centered business owners and entrepreneurs

Developed a number of community- service programs to giving forward projects to enhance community, connection, collaboration and kindness

Has succeed and ‘failed’ at hundreds of business endeavors, and feels the most confident and competent coaching from a place of humility, curiosity, wonder and in wholehearted service to her clients

Dena B. Tranen

TCC Founder, LCSW,
& Course Facilitator

Dena Tranen is a leader and innovator in the field of mental health. She earned her MSW from the George Warren School of Social Work and received advanced clinical training working at the Harvard affiliated McLean Hospital in Belmont, MA.

As a therapist, Dena brings her entire self into the room. At her core, Dena believes the human spirit is resilient and has the capacity to change, grow and heal. She rejects the notion that any person is untreatable, undeserving or unlovable.

She is known for her direct and interactive style when working with clients or consulting with other therapists. Dena takes the best of evidence based treatments and blends them with her own wisdom, open-heartedness and curiosity in order to provide the best care possible to her clients.

In 2016 Dena opened Middle Way Counseling and Consulting which was the spark that ignited her entrepreneurial spirit. Over the next three years she grew her business and more than tripled its revenue. In 2019 Dena drew from the success of her business model and her desire to be of service and support to other therapists and launched The Care Collective.

Amanda Winn

Heart-Centered, Values-Based
Business Strategist & Coach

Amanda Winn is a visionary, passionate, and caring force to be reckoned with.

As a catalyst for change and an igniter for business good, she coaches her clients on the premise and principles that business success is not luck or random—but earned through showing up, giving our very best, staying the course especially when we’re challenged, and offering our gifts and expertise from a place of service.

Over and over. Everyday.

If her depth of experience doesn’t win you over, her encouraging smile and big heart will. She finds deep fulfillment from personally guiding entrepreneurs and small business teams towards their potential, and their unique path of making a meaningful difference in the world.

She enjoys the challenge in every project, delights in the process, and wholeheartedly embraces her role of connecting the right people to the right resources at just the right time.

Amanda is an innovator at heart, and a business development alchemist that believes business has the power to transform our world, communities, families and our relationships with ourselves.

Develop a practice you love
& that is love in action.

© 2020 The Care Collective LLC & Wholehearted Business Development LLC. All rights reserved.

The Care Collective and the Kintsugi bowl design are trademarks of The Care Collective LLC. Developing a business the wholehearted way is a trademark of Wholehearted Business Development LLC.